Privacy Policy

At Via 313, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at pizza-via313.rest, place an order with us, sign up for our loyalty program, or otherwise interact with our services. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services immediately.

This Privacy Policy applies to all users located in the United States. Where applicable, we comply with federal laws including the Federal Trade Commission Act (FTC Act), the CAN-SPAM Act, the Children's Online Privacy Protection Act (COPPA), and, for users residing in California, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). We are committed to maintaining the trust and confidence of all our customers and website visitors.

1. Who We Are

Via 313 is a food service business operating in the United States. We offer pizzas, food products, catering services, and related culinary experiences. We operate our website at pizza-via313.rest to enable online ordering, information sharing, and customer engagement.

For all privacy-related inquiries, you may contact us using the following details:

2. Information We Collect

We collect several categories of information depending on how you interact with our website and services. The information we collect falls into the following categories:

2.1 Personal Identification Information

When you place an order, create an account, sign up for our newsletter, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing and delivery address (including street address, city, state, and ZIP code)
• Date of birth (if provided for age verification or loyalty program purposes)
• Username and password (for registered accounts)
• Profile picture or avatar (if uploaded voluntarily)

2.2 Payment and Financial Information

When you complete a transaction on our platform, we collect payment information necessary to process your order. This may include:

• Credit or debit card details (card number, expiration date, CVV)
• Billing address associated with your payment method
• Transaction history and order amounts

Please note that we do not store full credit card numbers on our servers. Payment information is processed through third-party payment processors that employ industry-standard encryption and security measures. Please refer to Section 9 (Data Security) for more details.

2.3 Order and Transaction Data

We maintain records of your interactions with us, including:

• Items ordered, order history, and order preferences
• Special dietary instructions or customization requests
• Delivery notes and scheduling preferences
• Customer service communications and complaints
• Refund or return requests

2.4 Usage and Technical Data

When you visit our website, we automatically collect certain technical and usage information, including:

• IP address
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Pages visited, time spent on pages, and navigation paths
• Referring URLs (the website you came from before visiting ours)
• Search terms used within our website
• Clickstream data and interaction patterns
• Time zone and geographic location (approximate, based on IP)

2.5 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to enhance your browsing experience, analyze traffic patterns, and deliver targeted advertising. The types of cookies we use include:

• Strictly Necessary Cookies: Essential for the website to function properly, such as shopping cart functionality and secure login sessions.
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously.
• Functional Cookies: Allow us to remember your preferences such as language, location, or past orders.
• Marketing and Advertising Cookies: Used to track visitors across websites to display relevant advertisements based on your interests.

For more detailed information about the cookies we use and how to manage your cookie preferences, please refer to our Cookie Policy.

2.6 Communications Data

If you contact us directly via email, phone, or our online contact forms, we may collect:

• The content and metadata of your communications
• Records of any feedback, reviews, or survey responses you submit
• Social media usernames or handles if you engage with us on social platforms

2.7 Location Data

With your permission, we may collect precise geolocation data from your mobile device to offer features such as finding the nearest Via 313 location or enabling GPS-based delivery tracking. You may withdraw this consent at any time by adjusting the location settings on your device.

2.8 Information Collected from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms if you log in to our services using a social media account (e.g., Facebook, Google)
• Third-party delivery platforms or food aggregators (e.g., DoorDash, Uber Eats, Grubhub)
• Marketing partners and data analytics providers
• Publicly available sources

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, whether in-store, pickup, or delivery
• Managing your account registration and maintaining your account details
• Communicating order confirmations, status updates, and delivery notifications
• Processing payments and issuing refunds where applicable
• Providing customer support and responding to inquiries or complaints
• Operating our loyalty and rewards program

3.2 Business Operations and Service Improvement

• Analyzing usage patterns to improve our website functionality, menu offerings, and overall customer experience
• Conducting internal research, auditing, and quality control
• Troubleshooting technical issues on our website or mobile applications
• Training our staff using anonymized or aggregated customer feedback
• Developing new products, promotions, or services

3.3 Marketing and Communications

• Sending you promotional emails, newsletters, or SMS messages about new menu items, special offers, and events — but only with your consent where required by law
• Personalizing content, recommendations, and offers based on your order history and preferences
• Delivering targeted advertisements through third-party platforms
• Conducting customer satisfaction surveys and requesting reviews

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails, replying STOP to SMS messages, or contacting us at [email protected].

3.4 Legal and Compliance Purposes

• Complying with applicable federal and state laws and regulations
• Enforcing our Terms of Service and other legal agreements
• Detecting, investigating, and preventing fraudulent transactions, unauthorized access, or other illegal activities
• Responding to lawful requests from law enforcement or government authorities
• Protecting the rights, property, and safety of Via 313, our customers, and the public

3.5 Analytics and Performance Monitoring

We use analytics tools such as Google Analytics, heat mapping software, and conversion tracking pixels to understand how users navigate our website, which pages are most visited, and how we can improve our online presence. This data is typically aggregated and anonymized wherever possible.

4. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your information with trusted third parties under the circumstances described below.

4.1 Service Providers and Business Partners

We engage carefully selected third-party vendors and service providers who assist us in operating our business, including:

• Payment Processors: Companies that securely process credit/debit card transactions on our behalf
• Delivery Partners: Third-party delivery services (e.g., DoorDash, Uber Eats) that fulfill delivery orders
• Email and SMS Marketing Platforms: Services used to send promotional and transactional communications
• Cloud Hosting Providers: Infrastructure providers that host our website and store data securely
• Analytics Providers: Companies that help us analyze website traffic and customer behavior
• Customer Support Platforms: Tools that help us manage and respond to customer inquiries
• Loyalty Program Operators: Platforms that manage our rewards and points programs

All service providers are contractually obligated to process your data only in accordance with our instructions and applicable laws. They are prohibited from using your data for their own independent purposes without your separate consent.

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information when we believe in good faith that disclosure is necessary to:

• Comply with a subpoena, court order, or other legal obligation
• Respond to a lawful request by public authorities, including national security or law enforcement agencies
• Protect the personal safety of our users or the public
• Prevent or investigate possible wrongdoing in connection with our services
• Protect against legal liability

4.3 Business Transfers

In the event of a merger, acquisition, sale of assets, reorganization, or similar business transaction, your personal information may be transferred to the acquiring entity. We will notify you via email and/or a prominent notice on our website before your data is transferred and becomes subject to a different privacy policy.

4.4 Aggregated and De-identified Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with third parties for marketing research, industry analysis, or other business purposes. This data does not constitute personal information under applicable law.

4.5 Social Media and Advertising Networks

We may share limited data (such as email addresses in hashed form) with social media platforms and advertising networks to deliver targeted advertisements to you or to create "lookalike" audiences for marketing campaigns. You can opt out of such sharing by contacting us or adjusting your advertising preferences on the respective platform.

5. California Privacy Rights (CCPA/CPRA)

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), that govern how we handle your personal information.

5.1 Categories of Personal Information Collected

In the past 12 months, we have collected the following categories of personal information as defined by the CCPA:

• Identifiers (name, email address, IP address, account name)
• Commercial information (order history, purchase records)
• Internet or network activity (browsing history, search history on our site)
• Geolocation data
• Inferences drawn from personal information to create a profile about preferences
• Sensitive personal information (payment card information)

5.2 Your California Privacy Rights

As a California resident, you have the right to:

• Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, as well as the purposes for which it is used and third parties with whom it is shared.
• Delete: Request the deletion of personal information we have collected about you, subject to certain exceptions.
• Correct: Request correction of inaccurate personal information we maintain about you.
• Opt-Out of Sale/Sharing: Direct us not to sell or share your personal information with third parties for cross-context behavioral advertising.
• Limit Use of Sensitive Personal Information: Request that we limit the use of your sensitive personal information to what is necessary to perform the services you requested.
• Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide you with a different level of quality of goods or services because you exercised your rights.

To exercise your California privacy rights, please submit a verifiable consumer request to us by emailing [email protected]. We will respond to your request within 45 days of receipt, with a possible extension of an additional 45 days when reasonably necessary.

5.3 Authorized Agent

You may designate an authorized agent to submit requests on your behalf. To do so, you must provide the authorized agent with written permission and verify your identity directly with us. We reserve the right to deny requests from agents who do not submit proof of their authorization.

6. Your Privacy Rights (All Users)

Regardless of your state of residence, we are committed to honoring the following privacy rights for all our users:

6.1 Right to Access

You may request a copy of the personal information we hold about you. We will provide this information free of charge in a commonly used electronic format, within a reasonable timeframe.

6.2 Right to Correction

If you believe that any personal information we hold about you is inaccurate or incomplete, you may request that we correct or update it. You may also update your information directly through your account settings on our website.

6.3 Right to Deletion

You may request the deletion of your personal information, subject to certain exceptions (e.g., where we are legally required to retain data or where it is necessary for the performance of a contract with you).

6.4 Right to Data Portability

You may request a structured, commonly used, and machine-readable copy of the personal information you have provided to us, to the extent technically feasible.

6.5 Right to Opt-Out of Marketing

You have the right to opt out of receiving marketing communications from us at any time. You can exercise this right by using the unsubscribe mechanism in our emails, texting STOP to any SMS, or by contacting us directly.

6.6 Right to Withdraw Consent

Where we rely on your consent as the legal basis for processing your personal information, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

To exercise any of the above rights, please contact us at: [email protected]

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve functionality, analyze traffic, and support our marketing activities. By continuing to use our website, you consent to our use of cookies in accordance with this policy, unless you have adjusted your browser settings to refuse cookies.

You can control and manage cookies through your browser settings or by using opt-out tools provided by advertising networks such as the Digital Advertising Alliance (DAA) opt-out platform at optout.aboutads.info or the Network Advertising Initiative (NAI) at optout.networkadvertising.org.

For a comprehensive explanation of the cookies we use, their purposes, and your management options, please read our full Cookie Policy.

8. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, including legal, accounting, and reporting requirements.

When personal information is no longer required, we will securely delete or anonymize it. Where deletion is not immediately possible (e.g., data stored in backup archives), we will isolate the information from further processing until deletion is feasible.

9. Data Security

We implement a variety of technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption: All data transmitted between your browser and our servers is protected using industry-standard SSL/TLS encryption (HTTPS).
• Payment Security: We use PCI DSS-compliant payment processors to handle all payment card transactions. Full card numbers are never stored on our servers.
• Access Controls: Access to personal information is restricted to authorized employees and contractors on a need-to-know basis, governed by role-based access controls.
• Password Protection: User account passwords are stored in hashed and salted form using modern cryptographic algorithms.
• Regular Security Audits: We conduct periodic security reviews, vulnerability assessments, and penetration testing to identify and address potential weaknesses.
• Employee Training: Our staff undergoes regular training on data protection practices, phishing awareness, and information security protocols.
• Incident Response Plan: We maintain a documented data breach response plan to ensure prompt detection, containment, and notification in the event of a security incident.

Despite our best efforts, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, and we encourage you to use strong passwords, keep your login credentials confidential, and notify us immediately if you suspect any unauthorized access to your account.

10. Children's Privacy

Our website and services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 13 without verifiable parental consent, as required by the Children's Online Privacy Protection Act (COPPA).

If you are a parent or guardian and believe that your child under 13 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon receiving such a request, we will take prompt steps to delete the relevant information from our systems.

Users between the ages of 13 and 17 may only use our services with the involvement and consent of a parent or legal guardian. By using our website, you represent and warrant that you are at least 18 years of age, or that you are accessing the website with parental supervision and consent.

11. International Data Transfers

Via 313 is a US-based business and our primary data processing activities occur within the United States. However, some of our third-party service providers may be located in or may transfer data to countries outside the United States.

If your personal information is transferred outside of the United States, we take reasonable steps to ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable US law. Such safeguards may include:

• Entering into data processing agreements with our service providers that include appropriate contractual protections
• Ensuring that service providers are certified under recognized data protection frameworks
• Conducting due diligence on the data protection practices of international vendors

By using our website and services, you acknowledge and consent to the transfer of your personal information to the United States and to other countries as described in this section.

12. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not owned or controlled by Via 313. These may include social media platforms, third-party delivery apps, review platforms (such as Yelp or Google Reviews), and advertising networks.

This Privacy Policy does not apply to those third-party services. We have no control over and assume no responsibility for the privacy practices or content of third-party websites. We strongly encourage you to review the privacy policies of any third-party services before providing them with your personal information.

13. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not wish to be tracked. At this time, our website does not currently respond to DNT signals because no uniform standard for DNT compliance has been established across the industry.

We will update this policy if we implement a DNT response mechanism in the future. In the meantime, you may use the opt-out mechanisms described in our Cookie Policy to manage tracking preferences.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or technological developments. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Post a prominent notice on our website homepage
• Send an email notification to registered users where required by law or where changes significantly affect your rights

Your continued use of our website or services following the posting of any changes constitutes your acceptance of the revised Privacy Policy. If you do not agree with the updated terms, you should discontinue use of our services and may request deletion of your account and personal data.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. How to File a Complaint

If you believe we have not handled your personal information in accordance with applicable law or this Privacy Policy, we encourage you to contact us first so that we may attempt to resolve the issue directly.

15.1 Contact Via 313 Directly

You can reach our privacy team at:

• Email: [email protected]
• Website: pizza-via313.rest

We will acknowledge your complaint within 5 business days and aim to provide a full response within 30 days.

15.2 Filing a Complaint with a Regulatory Authority

If you are dissatisfied with our response or believe your rights have been violated under applicable law, you may file a complaint with the relevant regulatory authority:

• Federal Trade Commission (FTC): The FTC enforces consumer protection laws, including those related to online privacy and deceptive business practices. You may file a complaint at ftc.gov/complaint or by calling 1-877-FTC-HELP (1-877-382-4357).
• California Attorney General (California Residents): California residents may submit complaints regarding violations of the CCPA/CPRA to the California Privacy Protection Agency (CPPA) or the California Attorney General's office at oag.ca.gov/privacy/ccpa.
• State Attorney General: Residents of other states may also have the right to file privacy complaints with their respective state attorney general's office. We encourage you to consult your state's consumer protection laws for more information.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to addressing your inquiries promptly and transparently.

This Privacy Policy was last reviewed and updated on April 15, 2026. All rights reserved © 2026 Via 313.