Cookie Policy

Last Updated: April 15, 2026

1. Introduction

Via 313 ("we," "us," or "our") operates the website pizza-via313.rest (the "Website"). This Cookie Policy explains what cookies are, how we use them, what types of cookies we deploy, and how you can control or disable them. This policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our Website.

We are committed to transparency regarding data collection practices. This Cookie Policy complies with applicable United States federal and state laws, including the Federal Trade Commission Act (FTC Act), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and other relevant consumer protection regulations.

If you have any questions about how we use cookies, please contact us at the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, tablet, smartphone, or other internet-enabled device when you visit a website. They are widely used by website owners to make websites work, to work more efficiently, and to provide reporting information.

Cookies set by the website owner (in this case, Via 313) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Cookies can be either "session cookies" or "persistent cookies." Session cookies are temporary and are deleted from your device when you close your browser. Persistent cookies remain on your device until they expire or until you delete them manually.

In addition to cookies, we may use similar tracking technologies such as web beacons (also known as pixel tags or clear GIFs), local storage objects, and scripts. These technologies work in similar ways to cookies and allow us to track your usage patterns, measure website performance, and deliver relevant content and advertising.

3. Why We Use Cookies

We use cookies and similar technologies for a variety of reasons, including to:

  • Ensure our Website functions correctly and securely
  • Remember your preferences and settings during and between visits
  • Understand how visitors interact with our Website
  • Measure the effectiveness of our marketing campaigns
  • Display relevant advertising and promotional content
  • Improve the overall user experience on our Website
  • Facilitate online ordering, reservations, and other transactional features
  • Comply with legal obligations and protect our legitimate business interests

4. Types of Cookies We Use

We categorize the cookies on our Website into four main types, each serving a distinct purpose:

4.1 Essential / Strictly Necessary Cookies

These cookies are indispensable for the basic operation of our Website. They enable core functionalities such as page navigation, secure login, and access to protected areas of the Website. Without these cookies, the Website cannot function properly, and services you have requested — such as placing a food order or completing a reservation — cannot be provided. Because these cookies are strictly necessary, they cannot be disabled through our cookie management tools without significantly impacting your experience. You may be able to block or delete them via your browser settings, but this may prevent you from using key features of our Website.

4.2 Analytics and Performance Cookies

Analytics cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. They help us measure the number of visitors, identify which pages are most popular, track how users navigate through the site, and diagnose any technical issues. This information allows us to continually improve the performance and usability of our Website. These cookies do not directly identify individual users; rather, they aggregate data to provide general usage statistics.

4.3 Functional Cookies

Functional cookies allow our Website to remember choices you make (such as your preferred language, location, or saved menu items) and provide enhanced, more personal features. They may also be used to provide services you have asked for, such as remembering that you have previously placed an order or saved your delivery address. The information these cookies collect is typically anonymized and they do not track your browsing activity on other websites.

4.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements and promotions that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website, and this information is shared with other organizations such as advertisers. These cookies may track your browsing activity across multiple websites.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies deployed on pizza-via313.rest, including their names, purposes, types, and durations:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data about how a visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data about how a visitor uses the website. Used to distinguish users for a shorter period. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate, limiting the collection of data on high traffic sites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Stores and tracks conversions. Advertising 3 months
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks user behavior across websites. Advertising 3 months
fr Facebook / Meta Used by Facebook to deliver, measure, and improve the relevance of ads. Contains a unique browser and user ID, used for targeted advertising. Advertising 3 months
session_id Via 313 (First-Party) Maintains your session state across page requests. Essential for the functioning of the online ordering system and shopping cart. Essential Session
csrf_token Via 313 (First-Party) Helps protect against Cross-Site Request Forgery (CSRF) attacks. Required for secure form submissions including orders and contact forms. Essential Session
user_prefs Via 313 (First-Party) Stores your website preferences such as location, dietary preferences, or saved delivery address to improve your browsing experience. Functional 1 year
cookie_consent Via 313 (First-Party) Stores your cookie consent preferences so that we do not ask for consent on every page load or subsequent visit. Essential 1 year
cart_items Via 313 (First-Party) Remembers items added to your online order cart so that your selections are not lost when navigating between pages. Functional Session
_hjSessionUser Hotjar Ensures data from subsequent visits to the same site are attributed to the same user ID. Used for performance and usability analytics. Analytics 1 year
NID Google Registers a unique ID to remember your preferences and other information such as preferred language, how many search results to show, and whether to activate the SafeSearch filter. Functional 6 months

Note: This table reflects cookies in use as of April 15, 2026. Cookie use may change as we update our Website features and third-party integrations. We will update this table accordingly.

6. Third-Party Cookies and Services

In addition to the cookies we set ourselves, we permit certain trusted third-party services to set cookies on our Website. These third parties include analytics providers, advertising networks, and social media platforms. Each third party has its own privacy and cookie policy, and we encourage you to review those policies for more information:

  • Google Analytics & Google Ads: Google LLC uses cookies such as _ga, _gid, _gat, and _gcl_au to analyze website traffic and measure ad campaign performance. For more information, visit Google's Privacy Policy.
  • Facebook / Meta Pixel: Meta Platforms, Inc. uses cookies such as _fbp and fr to track user interactions for the purpose of targeted advertising on Facebook and Instagram. For more information, visit Meta's Privacy Policy.
  • Hotjar: Hotjar Ltd. uses analytics cookies to understand user behavior, generate heatmaps, and collect session recordings for Website improvement purposes. For more information, visit Hotjar's Privacy Policy.

We do not have direct control over the information collected by these third-party cookies. We recommend that you check the respective privacy policies of these third parties for more information about their data practices and how to opt out.

7. How to Manage and Disable Cookies

You have several options for managing and disabling cookies. Please be aware that restricting or disabling certain cookies may impact the functionality of our Website and limit your ability to use some of our features, including online ordering and account management.

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options," "Preferences," or "Privacy" menu of your browser. Below are links to cookie management instructions for the most commonly used browsers:

7.2 Opt-Out Tools for Specific Services

You can use the following tools and links to opt out of specific third-party tracking and advertising cookies:

7.3 Do Not Track (DNT) Signals

Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Our Website currently does not universally respond to DNT signals, as there is no consistent industry standard for how to respond to such signals. However, you may use the opt-out tools listed above to limit tracking on a service-by-service basis.

8. Impact of Disabling Cookies

If you choose to disable or delete cookies, please be aware of the following potential impacts on your experience with our Website:

  • Essential Cookies Disabled: Online ordering, reservation systems, and secure forms may not function. You may be unable to add items to a cart or complete a transaction.
  • Analytics Cookies Disabled: We will be unable to collect data about how you use our Website, which limits our ability to improve performance and user experience. This will not significantly impact your ability to use the Website.
  • Functional Cookies Disabled: Your preferences such as saved delivery addresses, dietary preferences, and language settings will not be remembered between visits. You may need to re-enter information each time you visit.
  • Advertising Cookies Disabled: You will still see advertisements, but they will be less relevant to your interests. Disabling these cookies does not prevent advertising; it simply makes it less targeted.

9. Cookies and California Privacy Rights

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). Cookies that collect personal information, including identifiers associated with your browser or device, may be subject to these rights. You have the right to:

  • Know what personal information is collected about you via cookies and other tracking technologies
  • Delete personal information collected about you (subject to certain exceptions)
  • Opt Out of the sale or sharing of your personal information, including data collected via advertising and analytics cookies
  • Non-Discrimination for exercising any of your privacy rights
  • Correct inaccurate personal information we hold about you
  • Limit Use of sensitive personal information

To exercise these rights, please contact us using the information below. We will respond to verifiable consumer requests within 45 days as required by law.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable laws, or updates to our Website and services. When we make significant changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

Your continued use of our Website after any changes to this Cookie Policy will constitute your acknowledgment of those changes and your consent to the updated practices described therein.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

Via 313

We aim to respond to all privacy-related inquiries within 10 business days.

This Cookie Policy was last reviewed and updated on April 15, 2026. It applies to the website pizza-via313.rest operated by Via 313. This policy is intended to comply with applicable United States federal and state laws, including the FTC Act and the California Consumer Privacy Act (CCPA/CPRA).